WhatsApp | It’s between you | Campaign 2021

Privacy isn’t a feature. It’s a feeling. It’s the safe feeling that whatever you say stays between you. That lead to the slogan “It’s between you” and the idea behind this campaign. Consequently, we never get to see any WhatsApp messages in the films. To the contrary: Consciously omitting the message content creates intrigue and helps get the message across: While we can relate to the protagonists’ situations, the contents of their WhatsApp chats remain between them, only for them to know.

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